App Development

App Development
Getting Started
Pixel apps

In this tutorial, you'll learn how to create a custom integration with a third-party solution by developing your own Pixel app.

Pixel apps are responsible for running scripts on all pages of a store website. You can use them to load JavaScript resources into your web pages and extend the core functionalities of your website.

Before you begin

Before taking this tutorial, check our list of Pixel apps and make sure the integration you're looking for is not already available.

Also, if you're wondering whether to create a Pixel app or customize an HTML tag with Google Tag Manager, keep in mind that the first option is always the most recommended. Creating a new app allows for more freedom during development and may also help other users interested in the same solution.

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See also
1. Setting up your development environment
App Development
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