Your business model determines how to structure your VTEX operation, manage catalogs, prices, languages, and integrations, and connect your store to other markets and sellers.

This section helps you choose the implementation path that matches your business goal:

• Internationalize a store for multiple languages and locales.
• Expand your operation to multiple countries or regions.
• Sell through marketplaces or operate your own marketplace.

Some scenarios share concepts such as sales channels, bindings, affiliates, catalog mapping, and payment configuration, but each one has a different architecture and implementation flow.

Choose this path when you need to adapt the same store operation for multiple languages or locales. This implementation focuses on storefront and catalog translation, locale structure, and binding configuration.

If your operation also requires different currencies, prices, payments, or logistics by market, combine this path with a cross-border strategy.

For more information, see Implementing internationalization.

Choose this path when your business operates across countries or regions and needs localized storefronts, market-specific pricing, logistics, domains, or account structures.

This implementation helps you define the store architecture and the initial setup for sales channels, bindings, currencies, and localization decisions.

For more information, see Implementing cross-border stores.

Choose this path when your business model includes marketplace operations. Start with the overview guide to identify the integration scenario that matches your operation.

VTEX supports three main marketplace implementation scenarios:

• Connect two VTEX stores.
• Sell your VTEX store products through a non-VTEX marketplace.
• Onboard non-VTEX sellers into your VTEX marketplace.

The overview guide helps you compare these scenarios and choose the next guide based on the role your store plays in the integration.

For more information, see Implementing marketplaces.