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External Seller

In our native multi-seller architecture, VTEX stores decouple different aspects of an ecommerce operation in order to clearly divide responsibilities between marketplace and seller.

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This allows VTEX stores to become marketplaces themselves or become sellers in other VTEX stores without requiring any additional development. Store settings connect the marketplace subsystem of a store to the seller subsystem of another.

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This behavior can be leveraged in endless combinations. VTEX accounts can both set up a marketplace storefront to sell products from multiple sellers, including their own, and distribute products to multiple other marketplaces. This creates our collaborative commerce network.

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However, there may be a strategic partner for your business operating outside our collaborative commerce network. This guide presents the steps needed to develop a custom connector to sell products from an external seller in your storefront.

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