Store setup for VTEX Seller

For a VTEX store to act as a seller, it has to do the following for each external marketplace:

This article explains what must be done to complete each of these configuration steps.




Define channel settings

Trade policies are used in VTEX to group catalog, pricing, promotions, inventory, shipping and payments settings for different sales channels. The sections that follow describe where you can use trade policies in each of these modules.

Once all the channel settings that should be applied to the marketplace are grouped under a single trade policy, take note of the trade policy ID before you move on to the next step.

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Multiple sales channels can share the same settings by using the same trade policy. Request a new trade policy to be able to differentiate settings per sales channel.

Catalog

When adding products to your catalog, you may restrict their availability to certain trade policies. If no restriction is made, the product will be available in all sales channels.

Catalog: products may be restricted to certain trade policiesCatalog: products may be restricted to certain trade policies

Catalog: products may be restricted to certain trade policies

In the example above, the product will be available only to the sales channels using the B2C - USA and Marketplace - USA trade policies.

Pricing

When setting prices for your products, keep in mind that each trade policy is created with its own price table. To differentiate prices between your sales channels, you may use:

  • Price rules to set a different markup for specific categories / brands
  • Fixed prices to set a different price for specific products
Prices: define price rules or fixed prices to differentiate pricesPrices: define price rules or fixed prices to differentiate prices

Prices: define price rules or fixed prices to differentiate prices

In the example above, a price rule applied an additional 10% markup to the B2C - USA trade policy and a fixed price of $ 500.00 was set in the Marketplace - USA trade policy for SKU 14.

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Read about our pricing system architecture if these concepts are unfamiliar to you.

Promotions

When creating promotions as a seller, you may restrict their availability to certain trade policies. If no trade policy is selected, the promotion will be available in all sales channels. The origin must be set as Fulfillment / Delivered by me in all promotions you offer as a seller.

Promotions: must be set as fulfillment, may be restricted to certain trade policiesPromotions: must be set as fulfillment, may be restricted to certain trade policies

Promotions: must be set as fulfillment, may be restricted to certain trade policies

In the example above, the promotion will be applied only to Marketplace - USA orders where the store is acting as a seller. The promotion will not be available in the VTEX storefront.

Inventory

When defining your shipping strategy, you may restrict the logistics routes available to certain trade policies through loading docks. Each loading dock linked to a trade policy makes inventory available through the warehouses connected to it.

Inventory: warehouse must be connected to loading docks available to the trade policyInventory: warehouse must be connected to loading docks available to the trade policy

Inventory: warehouse must be connected to loading docks available to the trade policy

In the example above, a warehouse is connected to the Main Warehouse Dock. This makes its inventory available to all trade policies linked to that loading dock.

Shipping

When defining your shipping strategy, you may restrict the logistics routes available to certain trade policies through loading docks. Each loading dock linked to a trade policy makes carriers and pick-up points available through the shipping policies connected to it.

Shipping: shipping policies must be connected to loading docks available to the trade policyShipping: shipping policies must be connected to loading docks available to the trade policy

Shipping: shipping policies must be connected to loading docks available to the trade policy

In the example above, the loading dock is linked to B2C - USA and Marketplace - USA. This makes its associated shipping policies available to those trade policies.

Payment

When creating a payment condition, you may restrict its availability to certain trade policies through special conditions. If no restriction is made, it will be available in all sales channels.

Payment: payment conditions may be restricted to certain trade policiesPayment: payment conditions may be restricted to certain trade policies

Payment: payment conditions may be restricted to certain trade policies

In the example above, the payment condition is linked to Marketplace - USA. This makes it available only to the sales channels associated with this trade policy.

Set up catalog notifications

Affiliates are used in VTEX to broadcast catalog notifications to marketplaces and other external services. These include changes in product information, price and quantity in stock.

To create an affiliate for an external marketplace, go to the Orders > Orders management > Settings section of your Admin, select the Affiliates tab and click on the New affiliate button. Then fill out the form according to the table below:

Field

Description

Name

Marketplace display name in orders management

ID

3-consonant identifier for marketplace orders

Trade Policy

ID of the trade policy defining channel settings

E-mail for notifications

E-mail address that will receive error notifications

Search Endpoint

URL of the marketplace endpoint that will receive catalog notifications

Once the affiliate is created, take note of the affiliate ID before you move on to the next step.

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If the external marketplace connector is still under development, you may postpone filling out the Search Endpoint field until its catalog notification endpoint is available.

Set up API authentication credentials

To allow the external marketplace connector to authenticate and interact with your account through API calls, you will need to create an appKey / appToken with the IntegrationProfile - Fulfillment Gateway Oms role or equivalent.

Once the authentication credentials are created, take note of the appKey / appToken pair so you can share it with the external marketplace.

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For a matter of safety, the appToken is only shown once after you create it. Copy this token, save it in a safe place and share it only with the external marketplace.

Wrapping up

If you have done things correctly, you should be able to provide the following seller registration details to the external marketplace connector:

  • Account Name
  • Affiliate ID
  • API Credentials
  • Trade Policy ID

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