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Store Framework
Google Tag Manager

The Google Tag Manager (GTM) app is a first-party solution that integrates your VTEX account with the Google Tag Manager, a JavaScript and HTML tag management system provided by Google for tracking user browsing.

With the app, you can avoid contact with the store's source code when adding, editing, or removing website tags and quickly provide user browsing tracking for Google Analytics.

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Installing Google Tag Manager
Step-by-step on how to install the Google Tag Manager app in your VTEX Admin.
Setting up Google Tag Manager
Step-by-step to set up the Google Tag Manager app with variables, triggers, and tags.
Migrating Google Tag Manager app from major 2.x to major 3.x
Step-by-step to update the Google Tag Manager app to version 3.x.
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