Search Engine Optimization (SEO) is one of the most essential strategies for improving your site's visibility in organic search engine results. Well-optimized pages are more likely to appear in prominent positions on search engines, leading to higher traffic and better conversion rates.

FastStore provides configuration options, such as editable meta tags (title, description, author, and templates), which help search engines understand and index your content. You can define these settings during the project onboarding or updated later in the discovery.config.js file.

When starting a new FastStore project, you should configure your website's SEO tags by setting values for the Title Tag, Description Tag, Title Template, and Site Author. These tags are part of your site's optimization strategy.

The default SEO values are defined in the discovery.config.js file of your store. When you configure these settings in WebOps during the onboarding process, this file is automatically updated. Example:

After completing the onboarding process, you can update the SEO settings using the discovery.config.js. In this file, you can update the title and description templates for both Product Listing Pages (PLPs) and Product Detail Pages (PDPs). For detailed instructions, see the Configuring SEO for PLPs and PDPs guide.

Additionally, you can improve performance and SEO by controlling lazy loading for custom sections. Learn more in Optimizing SEO by managing lazy loading on PLPs and PDPs.