Configuring SEO for Product Listing Pages (PLPs)

SEO

Configuring SEO settings for Product Listing Pages (PLPs) is essential for improving search engine visibility and discoverability. This guide walks you through setting up title and description templates for PLPs and provides best practices for optimizing SEO performance.

SEO metadata for PLPs

FastStore follows a structured approach to generating SEO metadata for PLPs, prioritizing available catalog data before falling back to predefined templates in discovery.config.js file.

Title

Title template

Description template

Instructions

Open your FastStore project in a code editor of your preference.
Go to the discovey.config.js file and in the seo section add the following:


_10...
_10seo: {
_10  ...
_10  plp: {
_10    titleTemplate: '%s | FastStore PLP',
_10    descriptionTemplate: '%s products on FastStore Product Listing Page',
_10  },
_10},

Change the values in titleTemplate and descriptionTemplate according to your needs. Use %s as a placeholder for the PLP title/name.

Title template: This template will be applied to all PLPs, including collections, categories, subcategories, and brands.
Description template: This template is used for collections, as descriptions for collections are not configured in the Catalog. If a specific description isn't configured in the Catalog for a category, subcategory, or brand, this template will be used as a fallback.

Lazy loading and SEO considerations

FastStore uses lazy loading to improve performance. However, certain custom sections, such as those containing H1 headers, may need to appear in the initial HTML for SEO purposes, as search engine crawlers may not index dynamically loaded content. To optimize SEO for PLPs, see the Optimizing SEO by managing Lazy Loading on Product Listing Pages (PLPs) guide.