Data Subject Rights API - PII data architecture

This API will be deprecated on April 9, 2027. We strongly recommend migrating to the User Rights API.

The Data Subject Rights API - PII data architecture is only compatible with stores using the PII data architecture from Data Protection Plus, which is in closed beta phase, only available in select regions.

This feature is part of VTEX Shield. If you are already a VTEX customer and want to adopt VTEX Shield for your business, please contact Commercial Support. Additional fees may apply. If you are not yet a customer but are interested in this solution, please complete our contact form.

According to data protection policies, such as GDPR and LGPD, companies using customer personal data are required to delete collected information upon the customer's request.

Data Subject Rights API allows stores using the PII data architecture from Data Protection Plus to erase user data collected by Checkout, Orders, VTEX ID and Profile System, without depending on the VTEX Support flow described in the Erasing customer data guide.