This API is used by marketplace operators to invite sellers to join their marketplace. The request sends an email to the seller, inviting sellers to activate their store. The invitation's link in the email is unique per user, and available for only seven days for the seller to click and begin activating their store.
The email template is completely customizable. All email templates that VTEX sends to seller leads can be found and edited in the marketplace's VTEX Admin, on the Message Center section.