EAN in Google Analytics events

Improved

September 25, 2020

1 min read

{"base64":" ","img":{"width":105,"height":20,"type":"svg","mime":"image/svg+xml","wUnits":"px","hUnits":"px","length":951,"url":"https://cdn.jsdelivr.net/gh/vtexdocs/dev-portal-content@main/images/ean-in-google-analytics-events-0.png"}}

The EAN (product identifier) data is now included in the addToCart event.

In practice, this means that the VTEX Store Framework now provides EAN data to Google Analytics events, allowing deeper analysis and extra integrations to retailers.