Dynamic Content is a new FastStore feature that allows you to customize your store home and landing pages using server-side data fetching. This means the content on these pages can be dynamically retrieved from the server, improving both performance and SEO.

Previously, this type of customization was only available for Product Listing (PLP) and Product Details Pages (PDP) through API extensions.

Now, with Dynamic Content, you can leverage server-side data fetching to create a richer and more dynamic experience for your home and landing pages.

Dynamic Content can offer:

• Improved performance: Faster initial page load by fetching data on the server side.
• Enhanced SEO: Dynamically generated content is more easily indexed by search engines.
• Greater flexibility: Server-side data fetching allows for more customization of your home and landing pages.
• Advanced data fetching: Dynamic Content supports data fetching mechanisms like GraphQL queries, enabling flexible data retrieval from various APIs.

Check out the Dynamic content guide for more information.