VTEX Facebook Pixel first-party app allows you to connect your store to the Facebook ad services. You will be able to create ads and manage campaigns in real time through a Facebook "Ads Manager" account.

1. Open the VTEX App Store and install this app on your store, or run the following command on the VTEX IO CLI:

2. Now, open the app settings on your store's Admin.
3. Click on facebook pixel app, and fill in the Facebook Pixel id.